Advertising on Meta, TikTok, Google, and other digital platforms might sometimes be frustrating, but the Tech Giants sure have made it easy. Now here come RMNs with distinct data, unique knowledge of their customers, and environments where customers are ready to make purchases. There are many different RMNs, but not a lot of standardization. How can retail media networks leverage their first-party data and customer relationships to create a more compelling value proposition for advertisers compared to the tech giants?